Importance of the First Touch
The first email, also known as first touch, of a cadence is analogous to the first minutes of a conversation with a stranger - it is your only chance to create a good first impression. You have to master the art of crafting good first touch emails because they will be paramount in the success of your outbound sales strategy.
The main purpose of cold emails is to build a relationship that will eventually turn into a business partnership. Keep this in mind and be particularly careful in the way you craft your first touch emails.
Structure your email in a way that makes it easy for your prospects to find answers to these questions.
- Introduce yourself: Introduce yourself and your company. Why are you reaching out: Inform your prospects about how you found them and why you are reaching out to them.
- Value proposition: Provide the crucial information to capture the attention and interest of the prospect. You should present a solution to a pain point they’re struggling with.
- Credibility points: If you have relevant clients, you should make it known here as a way to entice the customer to purchase the product you are selling.
- Call-to-action: Cold emails should have a clear action. Examples of calls to action include: asking a product related question, finding a time to chat, a signup on your website, pointing to a free trial, etc... It’s important to include a simple call to action in order to make the prospect feel that the ball is in their court.
When you are creating your first touch email put yourself in your prospects shoes. What comes to your mind when you receive emails from strangers? What attracts your attention and makes you want to open and reply to strangers’ emails?