Inbound Smart Actions

Inbound Smart Actions allow you to automatically reach out to a new inbound lead.

A good use case would be something like the following: you have a sign up form on your website and you periodically reach out to the emails you gathered to try and schedule a call for a demo.

With Inbound Smart Actions you can automate the sequence flow by sending to Amplemarket the inbound leads that sign up on the form and configuring the Inbound Smart Action to start a specific Sequence for each new lead.

Configuring a new Inbound Smart Action is easy. The first step is to go to the inbound smart actions section of the Amplemarket dashboard and create a new inbound smart action.

Now you'll have a URL that looks something like: https://amplemarket.com/api/v1/inbound_smart_action_webhooks/df64d8a2-65ba-49df-81cf-2050320a42dc/add_lead

Afterwards, you want to configure what happens once Amplemarket receives a new inbound lead. The simplest Inbound Smart Action involves triggering a new sequence for each new inbound lead. To do this, just click the "+" button, choose the "Trigger email sequence" action and select the sequence template you want to use.

Sending leads to inbound smart action

New leads can be sent to Amplemarket by issuing a HTTP POST request to the endpoint associated with your Inbound Smart Action. The request body will have to be a JSON object with the following format:

{
  "email": "[e-mail]",
  "first_name": "John",
  "last_name": "Doe",
  "company_name": "Acme Corp",
  "company_domain": "acme.org"
}

Note that you need at least an email field in the JSON object. Whatever fields you pass in the JSON object will be available to be used by the sequence template you selected.