Contact Tracking Feature

What is it?

Contact tracking is a new feature in Amplemarket that allows you to track specific individuals and be notified of job changes. This allows you to reach-out to qualified leads at a very relevant moment. If you would like to learn more about this feature or add to your Amplemarket plan, reach out to [e-mail].

Contact Tracking is a great signal because:

• people are changing jobs every other year
• a job change is a significant event for a lead
• a job change is a time when executives will assess their tech stack.

The type of plays this signal enables are:

• Sales teams can reach-out to known champions who’ve previously used or even bought your product — past happy customers are your best promoters and easier to close
• Sales teams can follow-up on Account-based efforts when gatekeepers (the opposite of promoters) leave the target organization
• CSM teams can proactively manage accounts when key champions leave

How to start Tracking?

• There are several ways to find contacts to set up a track.
• Via Salesforce CRM integration (within settings)
• Upload CSV (within settings)

• Add contacts from Searcher

• Assign specific tracking labels to any contact being tracked (from searcher save or in your contact tracking list in settings!)

What happens once I track someone?

1. Be notified via e-mail of changes - Allows you to reach out individually ASAP as time is of the essence!
2. In Searcher - We’ve added a searcher filter that allows you to search for tracked contacts who changed jobs.
   • You can filter by changed jobs vs. promoted, show everyone you’re tracking, or filter by a tag you’ve created
   • Any Contact Tracking filter search can be saved to make a Profile (to use in a sequence). This profile will also be updated live to include new changes!

Sequence templates for tracked contacts

You already know these are very hot, very qualified leads, and know exactly where they came from and where they are now. Why not use that to write hyper-personalized emails that speak about the specific event that they went through - a job change or a job promotion?

When a job change or promotion is detected, there is a number of fields that we collect, and you can use these as dynamic fields to have hyper-personalized emails for these special contacts:

{{ CT_previous_company }} - company where the contact was working before the job change
{{ CT_tracking_change }} - boolean field (i.e. true or false); 
if true, the contact changed jobs.
{{ CT_tracking_promotion }} - boolean field (i.e. true or false); 
if true, the contact was promoted.
{{ CT_tracking_label }} - label that can be set in the contacts that are tracked
{{ CT_previous_title }} - job title the contact had before the job change or promotion
{{ CT_detection_date }} - date/time of the job change or promotion

If you already received a report with a list of contacts that had a job update, go ahead and try these, by following these steps:

1. Head to Searcher;
2. Use the Contact Tracking filter; you can add more filters to the search, to create a really targeted campaign: 

3. Select the results, and create a Customer Profile 

4. Create a new sequence, with a template that uses Dynamic Fields to create an hyper-personalized approach.